A cheeky Retro charm depicts a realistic pack of "Luckies" as the cigarettes were nicknamed, in sterling silver and with a hand-painted enamel label. The charm is complete with moving enamel "cigarettes" that slide in and out of the top via an open end of the "pack."
This adorably realistic charm dates back to the 1930s or 40s, made to mimic the brand as it appeared before they changed the pack design to the white background they still use today (interestingly enough, the change was made because it was determined that the white packaging appealed more to women!).
At the time, the New York ad game was rapidly growing and "Luckies" as the cigarettes were called, were the top selling cigarettes in America. This was a period when cigarettes were in vogue and smoking was considered chic! Likely created as a piece of advertising memorabilia, it is strung on an antique sterling silver curb chain and would be a great addition to any collection!
Sterling Silver, Enamel
Good, some enamel loss to the label
Pendant measures approximately 11.5 x 8.5mm. Chain is 27".